We understand that privacy is an important issue for users of, and visitors to, the Mobsta site www.mobsta.com and its related domains. The following information is designed to help visitors understand what information we collect, and how we handle and use the information after that.
Mobsta as the Data Controller
When collecting information from our own site, www.mobsta.com, we act as the Data Controller. As such, we will protect and preserve data in conjunction with GDPR and other regional privacy laws and regulations.
Mobsta as the Data Processor
In most of the data that we collect and process, Mobsta acts as the Data Processor. In the infrastructure supports we provide to the advertising industry, we process and transfer Personal Data only under the direction of the Data Controller. If inquiring about this data, we can direct you to the appropriate Data Controller to fulfil your request to access, delete, or change your Personal Data. We process this data for targeted advertising campaigns, measuring the delivery of a campaign, and determining the effectiveness of the advertising campaign. The Personal Data described below may be collected from one or more platforms collected from Data Controllers for processing.
The following Personal Data types are what Mobsta processes on behalf of our Data Controller clients:
Customer data This data type typically includes attributes such as subscriber wireless plan name, plan type and zip code. This data is pseudonymised by Advertising ID.
Location data Location data defines the geographic location of a device at a point in time. There are multiple data sources to activate location data for monetisation such as GPS signal enabled by Apps, Wi-Fi networks and Cellular networks. This data type typically includes attributes such as latitude, longitude, horizontal accuracy and timestamp. This data is indexed by Advertising ID.
Session Activity Data Session activity data is derived from anonymising and aggregating browsing activity data of the user. This type of data allows Mobsta to create Segments based on online interests. This data type typically includes attributes such as URL, timestamp, and user agent. This data is pseudonymised by Advertising ID.
When Mobsta Transfers Data
Mobsta uses contractual clauses to define how we and our partners manage, handle, and secure Personal Data involved in the process of fulfilling advertising campaigns. We require Data Protection Amendments with partners to define how processors of Personal Data handle, secure, and process Personal Data.
Mobsta requires all Data Controllers to obtain transparent and explicit consent of the affected data subjects. All Personal Data is handled under enforceable contractual clauses committing to Purpose Limitation for processing data, conduct of Subcontracting, Data Security, Data Subject Rights, Data Quality standards, and Data Transparency and Fairness.
All Mobsta contracts that require the transfer of Personal Data such as Data Supply Partners, SSPs, Exchange Partners, Advertisers, and Publishers Data handled under these agreements.
Note: Mobsta does not transfer data to agents or unaffiliated third parties. If this practice should change in the future, we will update this policy and provide individuals with opt-out or opt-in choice, as the circumstances require. We may transfer data to contracted Sub Processors that assist Mobsta in platform services, email marketing, cloud-based applications, accounting and other infrastructure support to enable Mobsta to conduct business.
When Mobsta Collects Data as a Data Controller with mobsta.com
If a user contacts Mobsta with a commercial inquiry via our website, the user may need to provide with personal information (for example contact details). Mobsta will use this personal information to respond to the inquiry and track further correspondence. Information can also be used for marketing purposes and to compile statistics on response handling, etc. If you wish to delete any Personal Data you provided from our systems, please email that request to firstname.lastname@example.org.
When users come to our website and requests further information on the Contact Form, Mobsta may use information collected from users, for sales and marketing purposes, including email marketing. This includes email addresses, names, and company information. We may combine this information with data obtained from other sources to help us improve its overall accuracy and completeness, and to help us better tailor our interactions with users. A privacy disclosure of how data will be used and how to unsubscribe from our emails will be on the Contact Form.
For EU Individuals: Your Rights under the General Data Protection Regulation (GDPR)
EU data subjects have the right to lodge privacy complaints or enforce GDPR rights. This includes both Mobsta and with a supervisory authority.
Mobsta can be contacted for any privacy relates concern, inquiry, or compliant please fill out the Contact form with your request or concern at https://www.mobsta.com/contact/ or a list of rights and supervisory authorities can be found at http://ec.europa.eu/justice/article-29/structure/dataprotection-authorities/index_en.htm.
We allow an individual in accordance with regional laws to access, delete, and change their Personal Data processed by Mobsta, Inc. or if we are the Data Processor, we can redirect the individual to the Data Controller that collects their data.