Our platform

 
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1. DATA ingestion

Onboard, cleanse and normalise data sets from multiple sources, including POI, mobile device, CRM and speciality data sets to create normalised profiles.

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2. data normalisation

De-dupe, cleanse and standardize mobile data sets, including patented deterministic and probabilistic ID matching for easy association of other data sets to create normalized mobile user profiles.

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3. audience segments

Proximity targeting and audience targeting; Deliver dynamic creative into mobile commerce and advertising apps.

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4. deliver media

Build audience profiles based on behavioral location rules, and other device data. Mobsta offers both pre-packaged and custom segments for targeting mobile users.