1. DATA ingestion
Onboard, cleanse and normalise data sets from multiple sources, including POI, mobile device, CRM and speciality data sets to create normalised profiles.
2. data normalisation
De-dupe, cleanse and standardize mobile data sets, including patented deterministic and probabilistic ID matching for easy association of other data sets to create normalized mobile user profiles.
3. audience segments
Proximity targeting and audience targeting; Deliver dynamic creative into mobile commerce and advertising apps.
4. deliver media
Build audience profiles based on behavioral location rules, and other device data. Mobsta offers both pre-packaged and custom segments for targeting mobile users.