Placecast and Mobsta partnership announcement

"Mobsta, the location targeting specialist for mobile and tablet, announces today it has entered into an exclusive 3-year license agreement with Placecast, a location-based mobile DMP and DSP.

The agreement gives Mobsta exclusive access to the Placecast platform for location ad sales business in or sourced from the U.K. The partnership brings together the world-class mobile strategy and sales capabilities of Mobsta and the leading enterprise location technology platform at Placecast, with the two companies sharing pooled resource out of Mobsta’s new London offices in the U.K."