Mobsta bolsters team around demand post GDPR


Mobsta the location data experts and exclusive partner of Ericsson Emodo announces 6 new hires to its London team following a surge in demand from its agencies and clients post GDPR to work with compliant location data partners.

Senior hire Adrian Manian joins Mobsta as a Group Account Director from GiveMeSport bolstering the GroupM agency team and from AffecTV Ryan Lee joins as Sales Manager across Dentsu within the sales and commercial team.

Further to these sales hires Laura Demack-Egan will lead the Campaign and Operations team working with agencies to continue to deliver campaign excellence and best practice with Michaela Rairata joining as an additional Account Manager supporting the already 5 strong team.

Mobsta has also expanded its Finance section with the hire of Georgia Harding to specifically manage the main agency groups and the increased revenue brought in throughout 2018.

With the growing interest from agencies and clients for more insights utilising location data and understanding more about audiences Jack Burton joins to build out Mobsta’s Insights proposition as the new position of Insights Manager working with Product and Strategy Director George Dixon.

Maxwell Jasper Brown Commercial Director at Mobsta said “it’s an exciting time for Mobsta with the growing importance of accurate location data sitting at the heart of a clients media strategy delivering audiences and attribution. This has helped grow the demand and enable us to take on so many new roles within the team”