Mobsta has announced that UK Commercial Director Maxwell Brown has been promoted to become the company’s first Chief Revenue Officer.
Brown joined Mobsta three years ago from London-based advertiser Collective (Now TI Media) and will be directly responsible for all of Mobsta's existing sales- and revenue-driving departments.
While he will continue to work closely with Mobsta’s product and strategy divisions and its client, media-owner partnership and operational teams, he will have an increased focus on P&L and day-to-day management.
Over the past nine years, Mobsta has matured and evolved into one of the leading plays in the geo and location data space in the UK and was recently recognised by Forbes as one of the leading companies in the space due to its pioneering work with 5G.
“Over the last three years Max has proved himself to be both a talented leader and business driver while his level of contacts throughout the industry are legendary.
“He has been instrumental in ensuring the sales team has become recognised as a thoroughly professional and first rate outfit. More importantly, the number of formal trading partnerships has increased 500% under his lead which is testament to his ability and commitment”
The news follows a year of growth for Mobsta, which was recently certified by ABC for successfully completing audits and being certified for Good Practice and Standards for digital ad trading.
Brown is looking forward to bring more value to the company after growing the London office and opening new offices in Manchester.
"Thanks to the support of our agencies and clients, I'm looking forward to taking Mobsta into the next phase of growth as we start to harness the effectiveness of Operator Intelligence with brands", he said.