We are delighted today to announce the arrival of Matt Longley at Mobsta who has joined us as Client Director. Matt joins us from Vizeum where he was a Group Head responsible for the Camelot, TSB, Weetabix and Merlin accounts. Matt will be launching our new section aimed at specifically targeting start-up and new digital clients with a view to creating their own tailored audience segments to help launch their proposition with a more targeted focus via Mobsta's Emodo* platform.
Matt started his career working in the civil service for the HM Revenue and Customs marketing team, eventually moving on to the Electoral Commission to run their marketing team. From there he moved to take his Government experience to GroupM's Government media buying arm M4C. Matt thereafter moved to Carat to run their Government Media Team and subsequently to Vizeum from where he joins us today bringing a wealth of agency and client experience which will prove invaluable in his new role.
* Emodo (exclusive to Mobsta in the UK) = Ericsson's mobile advertising and monetisation platform which now includes Emodo Audiences, making carrier-verified audience solutions.