The Operator Intelligence Platform
Mobsta’s platform uses Operator data to validate inventory accuracy against every ad call to build high quality data sets based on real world and digital behaviours.
Combining location and other data insights to build Brand, Geographic, Behavioural and Custom audience segments.
Built against our extensive point of interest (POI) database which determines what location behaviours say about a users’ real-world actions e.g. from home, work, cinema, gym, supermarket / retailer, etc.
Allowing you to build and target audiences based on current and past behaviour.
Our platform allows us to deliver media against live and historical location signals. So that we can target users based on their current location or past location behaviour.
This can be used to reach people in the right moment such as when they are in proximity to a relevant location, changing audience behaviour and driving them into a different retailer.
These audiences can be delivered across digital channels or indexed against postcodes and locations in order to plan, complement and deliver offline media e.g. Cinema, Out of Home (OOH) and Addressable TV.
Digital or Multi-channel Attribution
Post-campaign, we monitor and measure locations or users behaviour to understand the campaigns impact.
Demonstrating what effect the campaign had at changing behaviour and driving real world effect.
We optimise campaigns based on these insights and demonstrate the campaign’s performance by showing visit rate increases versus the control group.